About Visit Tucson

Vision:   

Welcoming the world, while making Tucson a better place to visit, live, work and play. 

Mission:  

To drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson. 

About Us: 

Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region.  We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with more than 500 business members throughout the community.       

Overnight travel generated from these activities creates direct spending and tax revenue for our community.  Taxes paid by travelers who visit metro Tucson offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services. Because of visitor spending in 2019, every Pima County family had its tax burden reduced by $530.  Nearly 25,000 of our neighbors and their families are supported by work in the tourism industry in Pima County.